Anita Gelato

Anita Gelato, mobile gelateria had been but a dream for founder Chris Simonetti since 2012. From our first meeting it was easy to tell this venture was coming from a personal place. His passion and excitement was palpable and contagious.

Prior to our meeting, Chris filled out a brand primer survey which helped me understand what was important to his business and brand. We spoke further to fill in some detail and I later pitched three different brands.

In the end I designed his logo, business cards, various labels, a full brand identity, and website for Anita Gelato.